Nº 122 :: Design to Ignite — Design sprints for transformation at scale

We hosted Tomomi Sasaki, partner at the Tokyo and Paris design studio AQ, and Milan Guenther, partner at Enterprise Design Associates, author of the book Intersection and co-lead of IxDA Paris.

Their talk argued that interaction design, usually focused on people and screens, can also address large systems: the relationships between people, organisations and technology. They presented design sprints, popularised by Google Ventures for start-ups, as a way to prototype answers to strategic questions and speed up experimentation across teams.

The talk introduced four sprint types (strategy, realisation, experiment and engagement), looked at where the method stretches and where it breaks under real constraints, and shared cases on customer-centric culture, employee experience and agile governance.

Speakers

• Tomomi Sasaki, Partner, AQ (Tokyo and Paris) — Design to Ignite — Design sprints for transformation at scale
• Milan Guenther, Partner, Enterprise Design Associates; co-lead, IxDA Paris — Design to Ignite — Design sprints for transformation at scale

The original event page is on meetup.com.