Nº 126 :: Uncovering what users value most

Our September meetup looked at how product teams use research to find out what users value most, decide what to prioritise and set up processes to get there.

Mikael Fløysand, product manager at Appear.in, presented "How to build a UX process to constantly create value for users". Drawing on two years of turning the Norwegian video meeting service into a collaboration tool for business users, he covered which users to listen to, how to choose and validate features, and how to involve real customers in the product process.

Kea Zhang, head of product and UX at the Norwegian start-up Teston, presented "Impactful discovery: Get more out of what you're already doing", on how Teston ran user research with limited time, money and people, covering methods, process, mindset and values.

Speakers

• Mikael Fløysand, Product Manager, Appear.in — How to build a UX process to constantly create value for users
• Kea Zhang, Head of Product/UX, Teston — Impactful discovery: Get more out of what you're already doing

The original event page is on meetup.com.