Nº 137 :: Changing behavior through psychology in design

Our 137th meetup at Mesh dealt with behaviour change: how to get colleagues to adopt new tools, how to keep new service concepts from going unused, and how behavioural psychology can be applied in digital channels. The event filled up, and it was livestreamed on Vimeo and Facebook.

Irmelin Bergh, an advisor at Netlife Design with a PhD in psychology, spoke on "How to use intrinsic motivation to change behaviour". She discussed the challenges of introducing new technology and how individuals and organisations can support change by building on people's inner motivation.

Josina Vink, Associate Professor at AHO, presented "In/visible – Shaping social structures through service design". Using examples from healthcare, she introduced a systemic view of service design that addresses norms, rules, values and beliefs, and proposed a more collective and ongoing approach to change.

Speakers

• Irmelin Bergh, Advisor, Netlife Design (PhD in psychology) — How to use intrinsic motivation to change behaviour
• Josina Vink, Associate Professor, AHO — In/visible – Shaping social structures through service design

The original event page is on meetup.com.