Nº 141 :: Ryan Rumsey – Getting UX metrics right

Our 141st event was an online talk by Ryan Rumsey, author of Business Thinking for Designers and CEO of the design leadership school Second Wave Dive. He has more than 20 years of experience as a designer and executive at companies including Apple, Electronic Arts, USAA, Nestlé and Comcast.

In "Getting UX metrics right", Rumsey argued that teams often ask which metrics are right without asking how a metric relates to the outcomes they care about. He presented an approach to setting desirability objectives and measures, which he calls POKRs, to connect design decisions with business outcomes.

He also showed how scorecards can be used to track and communicate the impact of design over time, drawing on lessons from Apple and from "Weird Al" Yankovic. The talk was rescheduled to a late-morning slot.

Speakers

• Ryan Rumsey, CEO, Second Wave Dive; author of Business Thinking for Designers — Getting UX metrics right

The original event page is on meetup.com.