Design intention // Life Trends 2025

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Please note: This replay of the live event does not have captions. We are working on editing the recordings now, and will of course transcribe these. Thanks!

Get the details on five global trends shaping how we design, and learn how to stay true to the intent of your design all the way to production.

Talk 1: Design intention

Recycling is one of those ideas that pretty much everyone thinks is good. But how do you make it work in practice?

TOMRA was 52 years ago to make recycling work. They pretty much invented the concept of reverse vending ("pant" in Norwegian) and have created an incredible array of technologies to make it easy to do.

In this talk you'll learn how Tomra is putting in place a strong design intention to enhance user experiences, and build great products efficiently, so they can better deliver on their sustainable mission.

Portrait photo of Anders Ertsås
Anders Erstås
Design Manager

Talk 2: Life Trends 2025

This talk explored five global trends shaping how we live and work.

Cost of Hesitations details how it’s now incredibly easy to create all kinds of digital content, and a flood of scams is blurring the lines between the authentic and the deceptive. Even on once-trustworthy platforms, it’s harder for people to tell what’s real, seeding hesitation into their digital interactions.

Within this context, The Parent Trap investigates how people are evaluating their options for helping the next generation shape a safe, healthy relationship with digital technology as it evolves.

Impatience Economy observes that consumers are going their own way, finding quick solutions via relatable online content to satisfy their growing impatience to achieve life goals.

Foundational to a thriving workplace, The Dignity of Work is being challenged and resulting in rising tensions as business, technological and human trends collide. As new technologies arrive in the workplace, will people hesitate—or trust and embrace them?

Perhaps a response to a digital experience that is breeding hesitation, people are seeking simplicity and deeper connections, which we see as a movement towards Social Rewilding. They want to engage with the world in meaningful ways, finding textural experiences that connect.

Portrait photo of Mari Heibø-Bagheri
Mari Heibø-Bagheri
Managing Director
Portrait photo of Adele Heger
Adele Heger
Design & Digital Products Lead