Emotion Driven Design: Lillian Ayla Ersoy + Marco van Hout + Special Guest!

We hosted an evening at NITH on the role of emotion in design.

Lillian Ayla Ersoy, Senior UX Designer at BEKK Consulting and one of our co-organisers, spoke on "Emotion Driven Design". She looked at how emotion affects design work, from the way interfaces are made to how designers communicate with clients, and presented methods for building digital experiences around customers' needs and feelings.

Marco van Hout, Creative Director of the strategic design consultancy SusaGroup, research coordinator of MediaLAB at the Amsterdam University of Applied Sciences and board member of the International Design & Emotion Society, gave the talk "Get Emotional!". He argued that emotions shape how people buy and use products, and that general principles for how design evokes emotion let designers plan for a specific emotional effect.

The programme also included a Q&A with a special guest, not named in advance, followed by drinks at Oslo Mekaniske.

Speakers

• Lillian Ayla Ersoy, Senior UX Designer, BEKK Consulting; co-organiser, IxDA Oslo — Emotion Driven Design
• Marco van Hout, Creative Director, SusaGroup; MediaLAB, Amsterdam University of Applied Sciences; board member, International Design & Emotion Society — Get Emotional!

The original event page is on meetup.com.