Ends. Why we overlook endings for humans, products, services and digital

We hosted Joe Macleod, who researches consumer endings through the Closure Experiences project and had recently published the book 'Ends'. He had worked in mobile design since 1998, including at Nokia and as head of ustwo's UK studio.

Macleod argued that both consumers and businesses neglect how products, services and digital data come to an end, and that the customer lifecycle has come to focus almost entirely on the new. He traced this to historical shifts, including changing attitudes towards death and identities built around consumption.

His examples included the EU's right to be forgotten, the low share of electronic waste that is recycled, the growth of off-site storage, and pension savings lost after job changes.

Speakers

• Joe Macleod, Closure Experiences; author of 'Ends'; formerly Nokia and ustwo — Ends. Why we overlook endings for humans, products, services and digital

The original event page is on meetup.com.