NRK & Bleed: NRK TV-appen + David de Léon: «Design by magic»

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We hosted a two-part evening at Mesh about the NRK TV app and about what user experience design can learn from stage magic.

In the first part, held in Norwegian, NRK and the design agency Bleed presented the process, design and concepts behind the NRK TV app, which the Visuelt 2015 jury had named best in its class, earning NRK the first IxDA award ever presented. They also shared user insights, plans for the app and a brief look at NRK's mobile strategy.

After a short break, David de Léon, UX Director at inUse, cognitive scientist and magic enthusiast, gave the English-language talk "Design by magic". He explained the basics of how stage magic works, drew connections between magic and UX, and offered design principles derived from magicians' techniques.

Speakers

  • NRK and Bleed, NRK (Norwegian Broadcasting Corporation) and design agency Bleed — The NRK TV app
  • David de Léon, UX Director, inUse — Design by magic – applying the techniques and principles of stage magic to user experience design

The original event page is on meetup.com.

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