Paolo Malabuyo, Netflix :: How I Learned to Stop Worrying and Love A/B Testing

We hosted Paolo Malabuyo, Director of Design at Netflix and adjunct professor at Carnegie Mellon University Silicon Valley, where he taught a graduate course on HCI and UX for managers. We had picked the talk as one of our favourites from the Interaction 17 conference.

Malabuyo looked at A/B testing from a designer's point of view. He addressed the concern among designers that data might replace their training and judgement, and traced one designer's path from first hearing about A/B testing to learning and using it.

The talk covered the underlying theory and then showed it in practice through examples from Netflix's product experience.

Speakers

• Paolo Malabuyo, Director of Design, Netflix; adjunct professor, Carnegie Mellon University Silicon Valley — How I Learned to Stop Worrying and Love A/B Testing

The original event page is on meetup.com.