Pillars of design

This event has ended. A big thank you to the 160+ people who joined us in person, and to those who watched the livestream from all over the world, including South Africa, and Sri Lanka!

Great digital products run on great design research. But how do you do this well, when product teams are in a hurry?

We've invited a panel of discovery pros to share today's state of the art. And we've asked IxDA Prize winner Aidn to take us through how they turn product discovery into deliveries and impacts.

Panel: Just enough research vs ResearchOps

Scaling & supporting design research in organizations

Deeply understanding what users wants can take time that your product team simply does not have. How do we adapt? Do we opt for "good enough" research, relying on intuition and gaining first-hand experience? Or do we move product discovery out of individual teams, and into a system that teams can pull insights out of?

Are these approaches at odds with each other? Or can they be used in tandem to bring useful insights to product teams with limited time and budget? Our expert panel will discuss when guerrilla research techniques work best, when you need to build a research repository, and what they do in all the cases in between.

Talk: Transforming the municipal health care sector in Norway

People in Norway are living longer. As in many countries, the elderly part of the population is growing rapidly, and the aren't enough workers in the healthcare sector to look after them.

To make matters worse, the sector struggles under a tech burden of outdated products and a lack of information sharing between different parts of the healthcare system.

Healthcare workers spend too much of their workday documenting their tasks, and looking for information. Meanwhile, citizens must share their health details with doctors and nurses over and over.

Aidn aims to give everyone a sense of control and free up time for healthcare personnel to focus on what really matters — taking care of patients.

From the very beginning, Aidn has taken a design-driven approach and has made significant investments in design as a key differentiator in this market.

Key to Aidn's efforts is using design as a competitive advantage, a major shift in this sector. Every product team is structured to drive real impact for the healthcare system, by measuring and reducing time spent, while improving patient safety and treatment quality.

About the speakers

India Anderson

India works as a product designer and researcher at Ardoq. She built her experience in UX research, design, product and ResearchOps at Norway’s Digitalisation Agency (Digdir).

She is also pursuing her PhD part-time at the University of Queensland, examining the intersection between history and design practice.

Sonja Sarah Porter

Sonja works as a UX Designer and Manager at Autodesk Forma, formerly known as Spacemaker.

Previously, she was UX Practice Lead at Bekk. Before joining Autodesk, Sonja spent a year refining user research and product discovery practices at SpareBank 1.

Kim Feenstra Kuiper

Kim works as a Staff UX researcher, helping companies like Spotify and Goodnotes to understand their users and create solutions that provide smooth user experiences.

She also creates templates, processes and presentations to help people and companies to get started with UX research. Kim has a background in artificial intelligence and human-computer interaction.

Simen Strøm Braaten

Simen works as a UX designer at Variant in Oslo. He helps companies leverage their insights to improve their decision-making processes. He establishes and maintains research repositories and turns research findings into clear guidance and recommendations. He also geeks out about design, technology, and Life with a capital L.

Fonda LaShay

Fonda works as Director of Design at Aidn, and has worked in the design industry since 2005. Driven by a systemic mindset and a design system background, she focuses on the long-term impact of design decisions and aims to exceed users expectations.

Silje Sahlén

Silje works as a UX Researcher at Aidn, and has been working in design and research since since 2014. With a background in design and social sciences, her strategic approach to UX research focuses on a deep understanding of user and business needs and anticipating future trends.

Henrik Fjeldberg

Henrik works as Digital Director at Heydays, and has worked on printed matter, digital products, brand- and product strategies since 2008.

He believes in shaping digital products that help us stay focused and present in everyday life, combining ethics and aesthetics for long-term social sustainability.