The Strategy Myth :: Joshua Seiden

We hosted Joshua Seiden at Mesh for the talk "The Strategy Myth". Seiden is a New York-based designer and consultant, co-founder of the agency Neo, co-author of Lean UX with Jeff Gothelf, and a founder and past President of the Interaction Design Association. He had earlier led product design at Liquidnet and interaction design teams at Cooper.

Seiden challenged the view that Lean methods are not strategic because they only test strategic ideas. He described strategy as a small set of simple guiding rules that evolve with circumstances, which makes it inseparable from execution. Lean ties idea generation and execution together, and that applies at every level of an organisation.

He showed how to frame a simple strategy and use it to align each level of an organisation around a shared vision. A full-day workshop with Seiden followed on 12 August.

Speakers

• Joshua Seiden, Independent consultant (New York); co-founder of Neo; co-author of Lean UX; founder and past President of IxDA — The Strategy Myth

The original event page is on meetup.com.