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Ann-Kristin Hansen, Don Norman and Fredrik Matheson recording an episode of Knepp

Don Norman on Design for a Better World

We sat down with the Godfather of UX at the Y conference in Oslo to discuss his latest book, Design for a Better World.

In this episode, we discuss:

  • How designers can leverage AI tools in their work
  • Why solutions exist for many of the world’s most pressing problems — but aren’t being deployed
  • What designers who are just getting started need to know about making change in a business
  • How spreadsheet skills help drive good design
  • When to switch to a strategic mindset, and when to dig into craft

A big thank you to Netlife and Andre Boller for inviting Knepp to the Y conference!