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Getting UX Metrics Right

You've been walking backwards. You've been asking what the right metrics are— instead of how the metric relates to the outcomes you care about.

In this talk, Ryan will share an approach to setting desirability objectives and measures (POKRs) and how they are the key to connecting design decisions to business outcomes.

He’ll share lessons learned from working at Apple and from Weird Al Yankovic that helped him discover a better way communicate and track design impact business results over time—scorecards.