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How Kolonial.no scaled up when Norway went into lockdown

On the 12th of March 2020, Norway went in to lockdown. Overnight, Kolonial (now Oda), the country's leading online grocery retailer, saw a tenfold growth in customer demand.

In this talk, Oda's UX lead Hilde Johannessen shares how the organization doubled their capacity within weeks, launched a new service in 48 hours and continued serving customers in trying times. Bonus: find out what happened to all the toilet paper!

Kolonial.no (now Oda) is the leading online grocery retailer in Norway. It is a product and tech company at heart that designs and develops solutions for the entire value chain in order to ensure a holistic customer experience.