Go back to talk overview

How Kolonial.no scaled up when Norway went into lockdown

On the 12th of March 2020, Norway went in to lockdown. Overnight, Kolonial (now Oda), the country's leading online grocery retailer, saw a tenfold growth in customer demand.

In this talk, Oda's UX lead Hilde Johannessen shares how the organization doubled their capacity within weeks, launched a new service in 48 hours and continued serving customers in trying times. Bonus: find out what happened to all the toilet paper!

Kolonial.no (now Oda) is the leading online grocery retailer in Norway. It is a product and tech company at heart that designs and develops solutions for the entire value chain in order to ensure a holistic customer experience.

About the speaker

Hilde Dybdahl Johannessen

Photo of Hilde Dybdahl Johannessen

Hilde Dybdahl Johannessen is a service designer, board member and UX lead at Oda. During the pandemic she had a front row seat to the strategic, operational and design decisions made to adapt to the situation.

About Oda

Known until early 2021 in Norway as Kolonial.no, they recently announced plans to go global as Oda, starting in Finland and heading for Germany. They see themselves as an optimistic and ambitious tech scale-up that just happens to sell groceries.