Design Systems Day 2020
OSLO'S ONE-DAY CONFERENCE ON DESIGN SYSTEMS
About the event
Design Systems Day 2020 brought together designers and managers with extensive hands-on experience with successfully launching and growing design systems.
Just like at our 2019 event, the speakers work with design systems at companies large and small, in public organizations, and at research institutes. Our speakers delved into the practical realities of design systems. We learned about what works, what doesn't, what's easy and what's really hard about design systems.
TALKS
Adapting to our customers’ needs (10 min) Marius Røstad - Head of Digital Products
Marius Røstad will in his opening keynote discuss the challenges Ruter has gone through recently and how design systems can help in solving such challenges; from working with more traditional methods and tools to more effective ones, where the services are expected to be at the standard of the very best solutions in the world, and meet the needs of the customers – at all time.
Design systems to enable solutions for everyone (20 min), Christian Nordström - Design Manager at Ruter
Christian’s talk emphasizes how design system is essential to support inclusive design in the development of digital and physical services and products at Ruter. In his talk, Christian will show examples of how Ruter has developed and made guidelines and components available, and how communication is an essential part of the work.
There's no right way to make a design system (40 min), Alex Skougarevskaya - Senior Design Manager, Atlassian
Design systems are hard. They’re messy and complicated - No one has it figured out and we’re still all learning from each other.’ After working on Atlassian’s design systems for five years, Alex Skougarevskaya will talk about the less than linear evolution of their design system and the lessons she learned on the way. She’ll cover the current state of their design system, who creates it and how it evolved from a project to a ‘product for products’ to what it is today - a service enabling Atlassian’s to build cohesive product experiences that unleash the potential of every team. From Alex - expect honesty and passion, and if nothing else you’ll hopefully feel better about the mess your own design system is (probably) in and have a few laughs along the way.
30min10:50
How we build design systems at If (20 min), Alexander Vassbotn Røyne-Helgesen - Frontend developer at Bekk
Today, more and more development is done in tight relation with designers and UX-designers, triggering the need for a design system that is tightly coupled with both design and code. Until recently, communication has gone one way, from the designers to the developers. This talk covers the process that we developed to ensure that the conversation around a design system runs in both directions, between design and development. We will cover generation of preprocessor styles with design tokens, generating Sketch files for the designers and how we generate our design systems continuously. We will also discuss the value that If has gained from adopting design systems, explain how we create clear and understandable documentation, give examples of how we prioritize the needs of the end-users and the design systems users, and show how we keep our designs and our code accessible.
Designing for chaos: Design System(s) at TIDAL (20min), Erik Ferrier - Head of Design at Tidal
How do we deliver complex digital solutions or large marketing campaigns with small teams in a culture of short deadlines, last-minute changes, multiple stakeholders, and high secrecy? How do we enable team members to be independent and proactive while ensuring Brand consistency? How do we collaborate in an around the clock design operation in different time zones?
This talk explores the journey of creating and implementing Design System(s) at TIDAL and how it was applied to such a variety of media and products, from the redesign of tidal.com and sign up to in-app content as playlist covers.
Making a design system for ocean industries (20 min), Kjetil Nordby - Head of Ocean Industries Concept Lab at AHO
Maritime workplaces are assembled by systems delivered by a large number of vendors with little coordination of user experience. We present the OpenBridge Design system that make it possible to harmonize design across systems and vendors. We will present some of the challenges working in the maritime domain and our approach to solving them.
How to get Executive Buy-In for building, scaling and maintaining a Design System (20 min), Christian Rørholt Moe - Chief Digital Officer at Gjensidige
20min13:05
How we scaled our design system (20 min), Torstein Aas-Hansen - Concept Developer at Gjensidige
Moving the whales, the first glimpse (20 min), Robin Klein Schiphorst - DesignOps Coach at Arrivals & Strategic Director at Idean
Enterprise-level design systems are hard, complicated, and will probably give you a grey hair or two. They usually involve multiple companies, brands, products, platforms, and every user group you can imagine. You will have to align and facilitate change among leadership, business, marketing, brand, product teams for digital and analog, and more. Things look big, real big, so we need to break them down into manageable bites. Robin will share his philosophy and a method called ThreeTimes, from his playbook to help you get started. He worked on projects with Schibsted / Aftenposten Norway's first algorithm that designs, and with Laerdal on Life a multi-level design system and many more.
På vei mot et designsystem for Oslo kommune (20 min), Bernard Tømmerbakke - Lead Designer at Oslo kommune
Med over 50 000 ansatte fordelt på over 50 virksomheter er Oslo kommune blant landets største arbeidsgivere. Økt satsing på digitalisering, ny kommunikasjons-strategi og visuell identitet har satt fokus på behovet for å etablere felles verktøy og metodikk for alle som skal designe og utvikle digitale tjenester. Med utgangspunkt i kommunens nettsider arbeider vi sentralt med å utvikle et bærekraftig designsystem som skal skalere på tvers av kommunens digitale økosystem. Arbeidet er helt i startfasen, men allikevel har vi gjort oss nyttige erfaringer knyttet til de utfordringene det er å skape helhet og samhandling på tvers av en kompleks og silobasert organisasjon bestående av ulike digitale fagmiljøer og løsninger.
Design at Scale (40 min), Peter Merholz - Design executive and organizational consultant
About the speakers
Marius Røstad
My speciality is creating experiences that delivers on customers wants and needs in a delightful way. As one of the co-founders of Nimber I created one of the interesting matching platforms in the sharing economy, where core KPIs and customer satisfaction was far above industry standards. Nimber's reach was global, and we successfully launched the service in international markets. Now I'm running the product and design team at Ruter, focusing on creating a new seamless digital travel experience in the region of Oslo and Viken in Norway. Scaling from what essentially started as an internal startup to a professional product division in the middle of the company. We combine know how of our customer behavior and needs with business goals and drivers. This to ensure we develop the right products at the right time. This is what I do. During my time at Ruter I have been instrumental in delivering our new product vision, roadmap and product strategy. Currently busy making sure that product strategy is executed.
Christian Nordström
Christian works as a Design Manager at Ruter - the public transport authority in the Oslo and parts of Viken region. He oversees how the brand is used and how it contributes in all channels to make a cohesive overall customer experinence. He has over 14 years of experience in managing design - is a graphic engineer by education, an information designer by heart and has the passion for cohesive and great user experiences. Christian has worked with building Ruter Design Systems since 2018.
Alex Skougarevskaya
Senior Design Manager at Atlassian
Alexander Vassbotn Røyne-Helgesen
Alexander is a Technology-Wizard with 20 year of experience currently working as Manager at Bekk.
Erik Ferrier
Design Leader with a passion for Design Systems, Design Strategy and music. Born and raised in Paris, I'm currently living in Oslo where I work as TIDAL's Head of Design, leading an amazing Design Team spread between here and New York. Areas of Expertise: - Building agile, robust cross-disciplinary design teams - Defining, implementing and maintaining Design Systems - Lead Workshops and co-creation processes - Design Thinking - Creative Leadership - Brand Awareness - User-centered Design
Kjetil Nordby
Kjetil is an industrial designer with a master in interaction design from Umeå Design School and a PhD from the Oslo School of Architecture and Design (AHO) 2011. The PhD deals with the innovative use of new technologies in design practice.
Kjetil has been part of several startups and has worked as an industrial and interaction deisgner for leading Norwegian companies. He has aso tutored students at master and bachelor level at AHO and held master courses at the Institute of Informatics a Oslo University.
Recently he has turned his interest towards the Norwegian maritime sector and is leading a multidisciplinary team that seeks to reinvent current ship bridges.
Christian Rørholt Moe
▪ Chief Data & Analytics Officer at Gjensidige, a leading Nordic general insurance company ▪ Internationally experienced CIO and CDO, management consultant, data scientist, project manager and software engineer ▪ Deep functional spikes within digitization, analytics & AI, strategic IT, strategy & tech-enabled business transformation and change management ▪ MSc, Industrial Economics and Technology Management (avg. grade: A)
Torstein Aas-Hansen
Torstein Aas-Hansen er digital sjefredaktør i Gjensidige, og har jobbet med designsystemer i en årrekke. Etter Husbankens presentasjon vil han på vegne av arrangementsgruppa lede spørsmål- og svarrunden. Her blir det en kombinasjon av egne spørsmål, og spørsmål fra chat-en.
Robin Klein Schiphorst
Design Thinking and Figma Design Systems Expert. Helping companies or individuals unleash their full potential through design thinking. I specialize in helping leaders/founders with their teams to innovate insanely fast (40%+) and get the most out of their time and resources. Get ahead of the competition, with a lean scalable process, design thinking & empowering team culture.
Bernard Tømmerbakke
Lead Designer at Oslo Kommune
Peter Merholz
Peter Merholz has worked at the intersection of design, technology, and humans for over 25 years. He co-founded Adaptive Path, the premier user experience consultancy, acquired by Capital One in 2014.
Since leaving Adaptive Path, he’s worked as a design leader and executive, leading teams at Groupon, OpenTable, Jawbone, Capital One, Snagajob (now Snag), and Kaiser Permanente.
Peter has long been a contributor to the professional design community, through his writing, conference speaking, and events hosting.
In 2016 he co-wrote Org Design for Design Orgs, still the premier book on building in-house design teams.
The talks
Ruter: Adapting to our customers' needs
Marius Røstad will in his opening keynote discuss the challenges Ruter has gone through recently and how design systems can help in solving such challenges; from working with more traditional methods and tools to more effective ones, where the services are expected to be at the standard of the very best solutions in the world, and meet the needs of the customers – at all time.
Ruter: Design systems to enable solutions for everyone
Christian’s talk emphasizes how design system is essential to support inclusive design in the development of digital and physical services and products at Ruter. In his talk, Christian will show examples of how Ruter has developed and made guidelines and components available, and how communication is an essential part of the work.
Atlassian: There's no right way to make a design system
Design systems are hard. They’re messy and complicated - No one has it figured out and we’re still all learning from each other.’
Atlassian's Alex Skougarevskaya speaksabout the less-than-linear evolution of their design system and the lessons she learned on the way. She covers the current state of their design system, who creates it and how it evolved from a project to a ‘product for products’ to what it is today - a service enabling Atlassian’s to build cohesive product experiences that unleash the potential of every team.
From Alex - expect honesty and passion, and if nothing else you’ll hopefully feel better about the mess your own design system is (probably) in and have a few laughs along the way.
If: How we build design systems at If
Today, more and more development is done in tight relation with designers and UX-designers, triggering the need for a design system that is tightly coupled with both design and code. Until recently, communication has gone one way, from the designers to the developers. This talk covers the process that we developed to ensure that the conversation around a design system runs in both directions, between design and development. We will cover generation of preprocessor styles with design tokens, generating Sketch files for the designers and how we generate our design systems continuously. We will also discuss the value that If has gained from adopting design systems, explain how we create clear and understandable documentation, give examples of how we prioritize the needs of the end-users and the design systems users, and show how we keep our designs and our code accessible.
Designing for chaos: Design System(s) at TIDAL
How do we deliver complex digital solutions or large marketing campaigns with small teams in a culture of short deadlines, last-minute changes, multiple stakeholders, and high secrecy? How do we enable team members to be independent and proactive while ensuring Brand consistency? How do we collaborate in an around the clock design operation in different time zones?
This talk explores the journey of creating and implementing Design System(s) at TIDAL and how it was applied to such a variety of media and products, from the redesign of tidal.com and sign up to in-app content as playlist covers.
AHO, Ocean Industries Concept Lab: Making a design system for ocean industries (EN)
Maritime workplaces are assembled by systems delivered by a large number of vendors with little coordination of user experience. We present the OpenBridge Design system that make it possible to harmonize design across systems and vendors. We will present some of the challenges working in the maritime domain and our approach to solving them.
Gjensidige: How to get Executive Buy-In for building, scaling and maintaining a Design System (EN)
Christian gives an insight from upper management perspective of what it takes to get resources for building, scaling and maintaining a design system. The talk gives specific tips of what a design system should report on to get the needed support from management.
Gjensidige: How we scaled our design system
Torstein gives an insight on how Gjensidige design system has developed and scaled over time.
Idean: Moving the whales, the first glimpse
Enterprise-level design systems are hard, complicated, and will probably give you a grey hair or two. They usually involve multiple companies, brands, products, platforms, and every user group you can imagine.
You will have to align and facilitate change among leadership, business, marketing, brand, product teams for digital and analog, and more. Things look big, real big, so we need to break them down into manageable bites.
Robin will share his philosophy and a method called ThreeTimes, from his playbook to help you get started. He worked on projects with Schibsted / Aftenposten Norway's first algorithm that designs, and with Laerdal on Life a multi-level design system and many more.
Oslo Kommune: På vei mot et designsystem for Oslo kommune (NO)
Med over 50 000 ansatte fordelt på over 50 virksomheter er Oslo kommune blant landets største arbeidsgivere. Økt satsing på digitalisering, ny kommunikasjonsstrategi og visuell identitet har satt fokus på behovet for å etablere felles verktøy og metodikk for alle som skal designe og utvikle digitale tjenester.
Med utgangspunkt i kommunens nettsider arbeider vi sentralt med å utvikle et bærekraftig designsystem som skal skalere på tvers av kommunens digitale økosystem.
Arbeidet er helt i startfasen, men allikevel har vi gjort oss nyttige erfaringer knyttet til de utfordringene det er å skape helhet og samhandling på tvers av en kompleks og silobasert organisasjon bestående av ulike digitale fagmiljøer og løsninger.
Peter Merholz: Design at Scale (EN)
Peter talks about the importance of people when working with design at scale, with various point of views to consider.